Graphic design is the process of
visual communication, and
problem-solving through the use of type, space, image and color.
Graphic design is used for proyecting and making
visual communications that allow you to
communicate graphicly ideas, facts and values. The following text will give you further information about it.
Basic Elements
The
basic elements for a
graphic designer are:
- Visual language: it is a system of communication using visual elements. Humans can verbalize their ideas through speech. However, they can also visualize their thinking. Some examples are a map, a painting and a diagram.
- Communication process: it is the steps we take to succesfully communicate our ideas. Communication is a process of conveying, and if the process breaks, the communication fails.
- Visual perception: it is the ability to interpret the surrounding environment by processing information that is contained in visible light. The resulting perception is known as eyesight. The graphic designer must not only put information in an image, but also take care of the background, contrast, shapes, organization and more, to make the communication as effective as possible.
- Resources administration: every graphic designer first thinks about an idea, and then he thinks how to make it. There are many ways of fulfilling an image or work. Depending on what the graphic designer has in mind, he can use different resources.
Rhethorical figures
Rethorical figures are
images which have been alterated so they have a
connection to the subject of an idea. It is the use of
visual metaphores. Using
rethorical figures entails playing with the meaning of
images that beyond their meaning they will transmit new sensations and ideas. This way, the
graphic designer can replace something for a similar object in order to
communicate the idea.
Main Groups
Design can be classified in 3 main groups:
- Editorial Design: It may sometimes be called Layout. It is about organizing in a certain space a certain amount of different objects. This is important for newspapers and books. It is often used a grid, in which they accommodate all the objects and try different combinations to look for the best one. The text, images, titles, subtitles and others must be positioned in the best way so it is as legible as posible without tiring the sight, or so it calls the attention of sight easier. For example, a book written al in uppercase letters will result harder to read. However, if a title of a book is written in uppercase letters, it may call more the attention of people. Newspapers and magazines will usually mantain their design throughout all their editions.
- Advertising:
It consists of creating the best adds. A good advertisement must be quickly readable, transmit all the ideas that the company desires, and call the attention of people. There are many ways of doing this, the only limit is one's creativity. The graphic designer must also take into account where the add will be. For example, if it is on a highway, it must be readable in less than 2 seconds to avoid any problems to the driver, but yet transmitting the full message to him.
- Identity:
Corporate identity is the set of pieces, aspects, ideas, methods and techniques that a company uses to differentiate themselves from the rest. All the things from a company keep a system, an idea or a concept. An example of this is Coca-Cola, which is known for the classic red and white logo, which it uses everywhere.
Sources:
During the last days I have been working on a project. I have managed to succesfully program a calculator which is fully functional. I programmed it with JavaScript, HTML5 and CSS in a note pad. It consists of buttons which operate a function, which according to what has been pressed, will operate differently. When the operation has been done, then the code will evaluate each case to know what has been pressed as the arithmetical operator. Depending on the numbers and the operator, the result will be shown on top. The styling was done with CSS. The code is very simple to understand, at least most of it. I hope I can soon show you the calculator, but I need to find a platform to post it. I am open to suggestions. I offer you an image preview so you can get an idea of my project.
